Social Media for Golf Courses


Social Media and Optimization; Social media marketing is the process of gaining website traffic or attention through social media sites.

Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it with their social networks. The resulting electronic word of mouth refers to any statement consumers share via the Internet (web sites, social networks, instant messages, news feeds) about an event, product, service, brand or company.  When the underlying message spreads from user to user and presumably resonates because it appears to come from a trusted, third-party source, as opposed to the brand or company itself, this form of marketing results in earned media rather than paid media.

Social media optimization (SMO) is the use of a number of social media outlets and communities to generate publicity to increase the awareness of a product, brand or event. Types of social media involved include RSS feeds and social news , as well as social networking sites, such as Facebook, Twitter, and video and blogging sites. SMO is similar to search engine optimization (SEO) in that the goal is to generate traffic and awareness for a website. In general, social media optimization refers to optimizing a website and its content in terms of sharing across social media and networking sites.

Social media has become essential to the survival and success of any organization, business or campaign. These useful  tools help you communicate your message and expand your network.
iGolf Social is here to help set up your social media channels so you get the most out of each platform. With social media experience, social marketing and SEO strategists, the iGolf Social team has the knowledge and ability to create, implement and maintain your channels at a fraction of the time it would take most internal sources.

Social media changes every day
We are here to stay on top of these changes so that you don’t have to. We study search engine algorithm updates and provide dynamic changes to our clients. Our services span far wider than just posting or tweeting.

According to a Global Web Index study
Mobile – with the number of people accessing the internet via a mobile phone increasing by 60.3% to 818.4 million in the last 2 years.

Older users adoption – On Twitter the 55-64 year age bracket is the fastest growing demographic at 79% since 2012. The fastest growing demographic on Facebook’s and Google+’s networks are the 45 to 54 year age bracket at 46% and 56% respectively.

We had researched online tee-reservation systems and website construction for over 1 year.  There were many systems to choose from, including one locally but IGOLF Software brings it all together into one package.

The integration of the website and tee-reservation system gives our membership an easy-to-use and powerful tool.  The technical support staff is outstanding and willing to go the extra mile to make sure your 100% satisfied with their product.  This is the best product on the market and our members absolutely love it!

Rick Ellefson
PGA Member